Google Ads for restaurants and hotels
When someone searches "restaurant near me", "Sunday lunch [town]" or "wedding venue [region]", they are ready to book. Google Ads puts your venue at the top of those results, but only if the campaigns are built for hospitality and every booking or enquiry is tracked. That's what we do.
Talk to us about your venue All our servicesWhy most hospitality Google Ads underperform
Many venues run ads that send clicks to a homepage, and they can't see whether those clicks became bookings. Booking engines like SevenRooms and Little Hotelier often live on a separate domain, so without cross-domain tracking the reservation is never counted. Budgets get wasted on broad keywords, and competitors and OTAs bid on your own venue name.
How we run Google Ads for hospitality
- Conversion tracking first. We set up Google Tag Manager, GA4 and Google Ads conversions, including cross-domain tracking into your booking engine where the platform allows it, so a table booking, room booking, voucher sale or event enquiry is counted as a result.
- Brand protection. We run campaigns on your venue name so OTAs and competitors don't take guests who were already looking for you.
- High-intent search. Keywords such as "restaurant in [town]", "pub with rooms [area]", "private dining [city]", "wedding venue [region]", grouped by service with dedicated ad copy.
- Performance Max & seasonal pushes. Campaigns for Christmas, Mother's Day, Valentine's, Easter and bank holidays, linked to event landing pages on your site.
- Local assets. Location, call and sitelink assets connected to your Google Business Profile.
- Monthly optimisation. Search-term cleanup, bid strategy, ad testing and budget pacing.
Already have an agency? Get a second opinion
If another agency or your in-house team already runs your ads, we can review the results when you ask: a fresh pair of eyes on tracking, structure and spend, with practical ideas you can pass on. We work alongside your existing partners, not against them.
Proof
We run Google Ads and Meta ads for Domus, an event restaurant in Kaunas, driving wedding, private-event and corporate enquiries through a tracked enquiry funnel. Beyond hospitality, our team has run paid campaigns for SaaS companies, fashion retailers and marketplaces, including LinkedIn ads, so we can set up and run campaigns for any type of business.
What you get each month
A clear report showing spend, bookings and enquiries from ads, cost per booking and what we changed. You keep ownership of the ad account, and we work with manager access.
Frequently asked
How much should a restaurant spend on Google Ads?
It depends on your location and goals. We recommend a starting budget once we know your venue, then scale based on tracked bookings.
Can you track SevenRooms bookings in Google Ads?
Yes. We configure cross-domain tracking and conversion events so reservations show up as conversions.
Another agency runs our ads. Can you still help?
Yes. On request, we review results and give a second opinion with improvement ideas, without taking over the account.
Do you also run Meta and LinkedIn ads?
Yes. See Meta ads for event venues. LinkedIn ads and company page management are available for B2B businesses.
Let's run your digital side
Tell us about your venue and the platforms you use. We will come back with next steps.