Digital marketing, website and e-commerce management for your business
Digital Ops works as your remote digital operations team: your website or online shop, Google Ads and Meta ads, SEO, email, and automation that takes repetitive work off your desk. Most of our clients are in hospitality, but the same work serves suppliers, online retailers and service businesses just as well.
Talk to us about your business All our servicesAn alternative to one more hire
Many businesses advertise for one person to run the website, the online shop, the ads and social media at once. That mix of skills is hard to find in a single hire, and the search takes time. We can work as your remote digital operations team instead, or alongside the person you already have.
- One team covering website, e-commerce, advertising, SEO and email skills that one hire rarely has.
- We start quickly, without a recruitment process.
- Scale the work up for a launch or a busy season, and down again when things settle.
- You keep ownership of every account and all your data. We work inside them with the access you give us.
Website and online shop management
- Day-to-day administration of Shopify, WooCommerce, Squarespace and WordPress sites.
- Product and catalogue updates: new products, prices, categories, descriptions and images.
- Multilingual content for shops selling in several countries.
- Product feeds and Google Merchant Center.
- Regular checks for broken pages, missing images or prices, and errors in Search Console.
- New websites built from scratch, or moved to a new platform, including hosting, DNS settings and business email.
Google Ads, Meta ads, SEO and analytics
- Google Ads management: campaigns with conversion tracking, focused on enquiries and sales rather than clicks.
- Meta ads on Facebook and Instagram, with the Meta Pixel installed and measured.
- SEO: page titles, descriptions, headings and site structure written for the searches your customers actually make.
- Google Analytics 4, Tag Manager and Search Console, set up so you can see what brings in enquiries and sales.
- Social media and content: regular posts and marketing copy that sound like your business.
- Already working with an agency? We can review the results and give a second opinion.
Email that reaches the inbox
- Google Workspace set-up and management: new accounts, access rights, and removing accounts when staff leave.
- Mailchimp and other email platforms for newsletters and campaigns.
- Deliverability testing, plus separate marketing mailboxes so your main domain’s reputation stays protected.
- Help with moving to a new CRM or email service.
Automation of repetitive work
Much of the routine work behind a website or online shop repeats every week. Where it makes sense, we automate it:
- Bulk product imports and price updates through the Shopify or WooCommerce APIs.
- AI-drafted product descriptions and translations, always reviewed by a person before they go live.
- Regular automated site health checks.
- Automated reports that pull sales, traffic and search data from GA4 and Search Console.
Automation removes the copying and pasting, not the judgement. A person still checks what goes live and decides what to fix first, so your own team can spend its time on growth.
Start with what you already have
Most businesses already own assets they are not using to the full: a product catalogue, customer reviews, photography, an email list, years of data in Google Analytics. Before spending more on anything new, we look for ways to turn what you already have into measurable commercial activity.
Consultations. One-off or ongoing advice on digital operations, digital marketing, taking a product to new markets, business development and upgrading your tech stack.
Proof
At Domus, an event restaurant in Kaunas, we rebuilt the website from scratch when they moved platforms and look after the hosting and server side. We also run their Google Ads, Meta ads, SEO, Google Tag Manager and Google Business Profile. For The Woodcote in West Sussex, we manage Google Workspace accounts and access, look after Mailchimp delivery and test email deliverability.
Both are hospitality businesses, but our experience goes wider: fashion and footwear e-commerce, classified ads platforms, dropshipping stores and the automotive sector. The work itself is much the same for any company.
How we work
Four simple steps, starting with a conversation.
- A short call. Tell us what you sell, which platforms you use and what is taking up too much of your time.
- An audit of what you already have. We look at your website or shop, ad accounts, analytics and email set-up, and tell you plainly what works and what does not.
- An agreed plan. Priorities, scope and who does what, agreed before any work starts.
- Monthly work and reporting. We carry out the agreed work each month and report on what we did and how enquiries, sales and traffic are moving.
Frequently asked
Do you only work with hospitality?
No. Most of our clients are hotels, restaurants and pubs, but we also have experience in fashion and footwear e-commerce, classified ads platforms, dropshipping stores and the automotive sector. Website, e-commerce, advertising and email work is very similar across most businesses.
Do we have to replace our own person?
No. We can work alongside them, taking on the technical and repetitive tasks so they can focus on growth.
Let’s talk about your business
Tell us what you sell and the platforms you use. We will look at what you already have and suggest where to start.